{"id":4424,"date":"2021-12-27T17:28:49","date_gmt":"2021-12-27T17:28:49","guid":{"rendered":"https:\/\/proinstitute.pt\/teste\/new\/?p=4424"},"modified":"2022-05-03T14:08:33","modified_gmt":"2022-05-03T14:08:33","slug":"6-dicas-acerca-de-e-mail-marketing","status":"publish","type":"post","link":"https:\/\/proinstitute.pt\/teste\/6-dicas-acerca-de-e-mail-marketing\/","title":{"rendered":"6 Dicas acerca de Email Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4424\" class=\"elementor elementor-4424\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c5933e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c5933e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d6f61f7\" data-id=\"d6f61f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-588a069 elementor-widget elementor-widget-text-editor\" data-id=\"588a069\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>A sua empresa utiliza newsletters para chegar aos (potenciais) clientes?<\/p><ul><li>Sim<\/li><li>N\u00e3o<\/li><li>Mais ou menos<\/li><\/ul><p>Em qualquer um dos casos, saiba que pode (e deve) fazer mais e melhor. Hoje em dia, as famosas plataformas multicanal, como o\u00a0<a href=\"https:\/\/www.e-goi.pt\/pt\" target=\"_blank\" rel=\"noopener\">e-goi<\/a>\u00a0ou o\u00a0<a href=\"http:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noopener\">mailchimp<\/a>\u00a0facilitam (em muito) o trabalho desenvolvido em torno desta tem\u00e1tica. Ao seguir as sugest\u00f5es dadas pelas mesmas, ser\u00e1 \u201cobrigado\u201d a cumprir uma s\u00e9rie de boas pr\u00e1ticas, algumas delas de car\u00e1cter legal: identificar corretamente o remetente da newsletter, indicar sempre o link para que o receptor possa cancelar o recebimento, etc.<\/p><p>Em todo o caso, deix0 6 cuidados b\u00e1sicos a ter, aquando do lan\u00e7amento da sua newsletter:<\/p><p>\u00a0<\/p><h3>1. Prepare a\u00a0<em>landing page<\/em><\/h3><p>Costumo dizer que uma boa newsletter que n\u00e3o leve a um s\u00edtio interessante (falo dos links da mesma) \u00e9 como uma boa montra numa loja, que ela pr\u00f3pria n\u00e3o seja assim n\u00e3o t\u00e3o boa. Em ambos os casos, estamos a atrair clientes para depois n\u00e3o lhes darmos nada em troca\u2026 Portanto, se uma newsletter \u00e9 acerca de determinado produto, certifique-se de que quem lhe der o privil\u00e9gio de clicar, v\u00e1 ter ao s\u00edtio certo.<\/p><p>\u00a0<\/p><h3>2. Tenha cuidado com a escolha do assunto<\/h3><p>Todos sabemos como somos \u201cinundados\u201d de e-mails promocionais. Portanto, como nos diferenciarmos no meio do \u201cbarulho\u201d, em prol de uma maior taxa de abertura? Sermos agressivos comercialmente e prometermos \u201ceste mundo e o outro\u201d? Errado! \u00c9 certo que temos que ter algum apelo \u00e0 a\u00e7\u00e3o no assunto da pe\u00e7a, mas n\u00e3o o podemos confundir com um \u201creclame\u201d. H\u00e1 que evitar palavras e express\u00f5es completamente gastas, tais como \u201cgr\u00e1tis\u201d, \u201cabra j\u00e1\u201d, etc.<\/p><p>\u00a0<\/p><h3>3. Segmente os seus envios<\/h3><p>Este \u00e9 o principal motivo pelo qual deve ter uma base de dados (<em>mailing list<\/em>) o mais completa poss\u00edvel. As possibilidades s\u00e3o muitas: possui o intervalo de idades dos destinat\u00e1rios? Pode enviar mensagens com \u201ctu\u201d e \u201cvoc\u00ea\u201d; clientes empresariais ou pessoais? Pode diferenciar a comunica\u00e7\u00e3o B2C e B2B, etc., etc.<\/p><p>\u00a0<\/p><h3>4. Use um e-mail com o seu dom\u00ednio<\/h3><p>Qualquer plataforma de gest\u00e3o de newsletters o desencoraja a n\u00e3o usar e-mails \u201cbanais\u201d, nomeadamente um conta de Gmail. \u00c9 verdade que (ainda) nem todos os micro neg\u00f3cios disp\u00f5em do seu pr\u00f3prio site. Caso o tenha, n\u00e3o hesite em usar o seu pr\u00f3prio dom\u00ednio, tipo geral@exemplo.pt. \u00c9 meio caminho andado para que as suas newsletters n\u00e3o sejam catalogadas como SPAM.<\/p><p>\u00a0<\/p><h3>5. Estabele\u00e7a e vigie os seus objetivos<\/h3><p>Se n\u00e3o decidimos para onde vamos, nunca saberemos se cheg\u00e1mos ao nosso objetivo. Uma das grandes vantagens do uso das plataformas \u00e9 precisamente as denominadas\u00a0<em>insights<\/em>, isto \u00e9, as estat\u00edsticas que nos indicam quantas pessoas abriram a newsletter, quantas clicaram, etc. Farto-me de dizer que, no marketing digital, n\u00e3o h\u00e1 \u201ccorta-matos\u201d e muito menos f\u00f3rmulas m\u00e1gicas. Portanto, n\u00e3o h\u00e1 outro rem\u00e9dio que n\u00e3o experimentar, medir, alterar, voltar a medir, voltar a alterar, \u2026<\/p><p>\u00a0<\/p><h3>6. Cumpra a lei e a \u00e9tica<\/h3><p>Por muito tentador que seja (acredite, eu sei), n\u00e3o ceda ao uso de bases de dados que n\u00e3o sejam suas, n\u00e3o deixe de cumprir os requisitos de opt-in\/opt-out, e por a\u00ed fora\u2026 Lembre-se que apenas pode enviar newsletters a quem lhe deu autoriza\u00e7\u00e3o para tal. Claro que h\u00e1 v\u00e1rias formas de o fazer, umas mais astutas que as outras\u2026<\/p><p>S\u00f3 h\u00e1 6 boas pr\u00e1ticas no e-mail marketing? Claro que n\u00e3o, h\u00e1 mais de 60! \u00c9 uma quest\u00e3o de trabalhar. Caso tenha interesse em saber mais, consulte a nossa oferta formativa desta \u00e1rea.\u00a0<img decoding=\"async\" class=\"emoji\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/11\/svg\/1f642.svg\" alt=\"\ud83d\ude42\" \/><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b6923e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b6923e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88418bb\" data-id=\"88418bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac925a7 elementor-widget elementor-widget-image\" data-id=\"ac925a7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/proinstitute.pt\/teste\/produto\/marketing-digital-40h\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/proinstitute.pt\/teste\/wp-content\/uploads\/2022\/02\/marketing-digital-300x300.png\" class=\"attachment-medium size-medium wp-image-5663\" alt=\"curso-marketing-digital\" srcset=\"https:\/\/proinstitute.pt\/teste\/wp-content\/uploads\/2022\/02\/marketing-digital-300x300.png 300w, https:\/\/proinstitute.pt\/teste\/wp-content\/uploads\/2022\/02\/marketing-digital-595x595.png 595w, https:\/\/proinstitute.pt\/teste\/wp-content\/uploads\/2022\/02\/marketing-digital-150x150.png 150w, https:\/\/proinstitute.pt\/teste\/wp-content\/uploads\/2022\/02\/marketing-digital-768x768.png 768w, https:\/\/proinstitute.pt\/teste\/wp-content\/uploads\/2022\/02\/marketing-digital-1536x1536.png 1536w, https:\/\/proinstitute.pt\/teste\/wp-content\/uploads\/2022\/02\/marketing-digital-380x380.png 380w, https:\/\/proinstitute.pt\/teste\/wp-content\/uploads\/2022\/02\/marketing-digital-450x450.png 450w, https:\/\/proinstitute.pt\/teste\/wp-content\/uploads\/2022\/02\/marketing-digital-1000x1000.png 1000w, https:\/\/proinstitute.pt\/teste\/wp-content\/uploads\/2022\/02\/marketing-digital-100x100.png 100w, https:\/\/proinstitute.pt\/teste\/wp-content\/uploads\/2022\/02\/marketing-digital.png 1621w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fbe4ef elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5fbe4ef\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/proinstitute.pt\/teste\/produto\/marketing-digital-40h\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">VER CURSO<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f3e801 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f3e801\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c6d5f6\" data-id=\"6c6d5f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b0b209 elementor-widget elementor-widget-text-editor\" data-id=\"3b0b209\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\tTemos vindo a formar colaboradores das mais diversas organiza\u00e7\u00f5es&#8230; \t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6617466 elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"6617466\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;4&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper-container\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/proinstitute.pt\/teste\/wp-content\/uploads\/2022\/05\/Diapositivo16.png\" alt=\"os-nossos-clientes-motaengil\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/proinstitute.pt\/teste\/wp-content\/uploads\/2022\/05\/Diapositivo15.png\" alt=\"os-nossos-clientes-camara-porto\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/proinstitute.pt\/teste\/wp-content\/uploads\/2022\/05\/Diapositivo14.png\" alt=\"os-nossos-clientes-camara-securitas\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/proinstitute.pt\/teste\/wp-content\/uploads\/2022\/05\/Diapositivo13.png\" alt=\"os-nossos-clientes-camara-ren\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/proinstitute.pt\/teste\/wp-content\/uploads\/2022\/05\/Diapositivo12.png\" alt=\"os-nossos-clientes-camara-gigroup\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/proinstitute.pt\/teste\/wp-content\/uploads\/2022\/05\/Diapositivo2.png\" alt=\"os-nossos-clientes-camara-lisboa\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/proinstitute.pt\/teste\/wp-content\/uploads\/2022\/05\/Diapositivo4.png\" alt=\"os-nossos-clientes-camara-inem\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/proinstitute.pt\/teste\/wp-content\/uploads\/2022\/05\/Diapositivo3.png\" alt=\"os-nossos-clientes-camara-galp\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/proinstitute.pt\/teste\/wp-content\/uploads\/2022\/05\/Diapositivo5.png\" alt=\"os-nossos-clientes-camara-meo\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/proinstitute.pt\/teste\/wp-content\/uploads\/2022\/05\/Diapositivo6.png\" alt=\"os-nossos-clientes-camara-hm\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/proinstitute.pt\/teste\/wp-content\/uploads\/2022\/05\/Diapositivo7.png\" alt=\"os-nossos-clientes-camara-ctt\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/proinstitute.pt\/teste\/wp-content\/uploads\/2022\/05\/Diapositivo9.png\" alt=\"os-nossos-clientes-camara-aguas-docapesca\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/proinstitute.pt\/teste\/wp-content\/uploads\/2022\/05\/Diapositivo10.png\" alt=\"os-nossos-clientes-camara-aguas-santarem\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/proinstitute.pt\/teste\/wp-content\/uploads\/2022\/05\/Diapositivo11.png\" alt=\"os-nossos-clientes-camara-ageas\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/proinstitute.pt\/teste\/wp-content\/uploads\/2022\/05\/Diapositivo1.png\" alt=\"os-nossos-clientes-camara-dhl\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/proinstitute.pt\/teste\/wp-content\/uploads\/2022\/05\/Diapositivo8.png\" alt=\"os-nossos-clientes-camara-aguas-brisa\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/proinstitute.pt\/teste\/wp-content\/uploads\/2022\/02\/ulsba.png\" alt=\"ulsba\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/proinstitute.pt\/teste\/wp-content\/uploads\/2022\/02\/multipessoal.png\" alt=\"multipessoal\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/proinstitute.pt\/teste\/wp-content\/uploads\/2022\/02\/cascaisambiente.png\" alt=\"os-nossos-clientes-cascais-ambiente\" \/><\/figure><\/div><div class=\"swiper-slide\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/proinstitute.pt\/teste\/wp-content\/uploads\/2022\/02\/Apresentacao1.png\" alt=\"os-nossos-clientes-finsa\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<span class=\"elementor-screen-only\">Previous image<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<span class=\"elementor-screen-only\">Next image<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A sua empresa utiliza newsletters para chegar aos (potenciais) clientes? Sim N\u00e3o Mais ou menos Em qualquer um dos casos, saiba que pode (e deve) fazer mais e melhor. Hoje em dia, as famosas plataformas multicanal, como o\u00a0e-goi\u00a0ou o\u00a0mailchimp\u00a0facilitam (em muito) o trabalho desenvolvido em torno desta tem\u00e1tica. 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